What Steps Should Be Taken to Secure Intellectual Property for a Creative Agency in Leicester?

In the bustling city of Leicester, where creativity, innovation, and businesses co-exist, the significance of intellectual property (IP) can be seen as a cornerstone for success. When you run a creative agency, your intellectual property is not just an abstract legal concept. Instead, it is the core essence of your business, your unique selling point and your ticket to standing out in the competitive market.

You need to take decisive steps to ensure you protect your intellectual property rights. In the course of this article, we will explore the key steps you should take to secure these rights and keep the heart of your business safe.

Understanding Intellectual Property Law

Before embarking on this journey of securing your intellectual property, it is essential to understand what intellectual property law entails. Intellectual property law is an umbrella term for various legal entitlements which attach to certain names, written and recorded media, and inventions. These rights include trademarks, copyright, patents, industrial design rights, and in some jurisdictions trade secrets.

Understanding intellectual property law is the first defensive line in safeguarding your business' ideas and work. Appreciating the nuances of this law will enable your team to identify what qualifies for protection and the extent of this protection.

Trademark Registration

One of the first steps is to register your trade mark. A trademark is a sign which can distinguish your goods and services from those of other traders. This could be your business name or logo. Registering a trademark will legally prevent others from using your brand without permission, providing you with the exclusive rights to use it.

When you register your trademark, you’re not only protecting your brand but also the value associated with it. In Leicester, the Intellectual Property Office (IPO) is responsible for trademark registration. The process of registration involves a number of steps including a search for similar trademarks, application filing, examination by the IPO, and finally, the registration of the trademark if it meets all legal requirements.

Copyright Protection

Copyright is an automatic right which occurs whenever an individual or company creates a work. This could be a film, music, literary work, artistic work or even a broadcast. It is imperative to be aware that copyright does not protect ideas, but rather the expression of these ideas.

Whilst registration is not a requirement for copyright protection in the UK, it is advisable to mark your work with the international copyright symbol © followed by your name and the year of creation. This will deter potential infringers as it signals that a work is protected. It could also help you in any copyright litigation.

Patenting Your Inventions

A patent is an exclusive right granted by the government to an inventor for a specific period of time in exchange for detailed public disclosure of an invention. If your creative agency has developed a unique product or process that has an industrial application, you may wish to apply for a patent.

Securing a patent can be a complex process and usually requires legal assistance. The UK Intellectual Property Office (IPO) is responsible for granting patents in Leicester. Before applying for a patent, a thorough search in the patent database is needed to ensure that your invention is indeed new and has not been patented before.

Team Training and Legal Advice

You must remember that safeguarding your intellectual property rights is not a one-off event but an ongoing process. One of the most effective ways to maintain the protection of your intellectual property is through continuous team training and legal advice.

Your team should be well-versed in understanding the importance of intellectual property rights, and how to identify potential infringements. Regular training sessions can keep these issues fresh in their minds. Legal advice should also be sought from professionals who specialize in intellectual property law. They can provide your agency with a detailed and personalised strategy to protect your intellectual property rights at both the national and international levels.

Handling Intellectual Property Disputes

Despite the best efforts, there may be times when disputes arise related to your intellectual property rights. This could involve someone using your trademark without permission or copying your copyrighted work. In these situations, civil litigation may be necessary.

It is advisable to have a legal team or lawyer in place who can handle such disputes. They can advise you on the appropriate legal action, guide you through the legal process, and represent you in court if necessary. In many cases, a cease and desist letter from a lawyer is enough to stop the infringing party.

In conclusion, securing your intellectual property is a crucial aspect of running a creative agency. It involves understanding intellectual property law, registering trademarks, protecting copyrights, patenting inventions, team training, seeking legal advice and handling intellectual property disputes. While the process may seem daunting, the importance of protecting your intellectual property cannot be overstated – it is, after all, the heart and soul of your creative agency.

Implementing Data Protection Measures

In a world where data is the new oil, protecting your intellectual property extends to securing personal data. This is especially crucial for a creative agency, where sensitive client information may be stored. In Leicester, as with the rest of the UK, the General Data Protection Regulation (GDPR) and the Data Protection Act 2018 regulate the processing of personal data.

Data protection measures help prevent third parties from gaining unauthorised access to your data. They constitute the primary line of defence against data breaches, which could significantly damage your reputation and lead to hefty fines. Therefore, it's advisable to implement robust data protection policies and procedures, regularly update your security software, and conduct periodic vulnerability assessments.

In doing so, you are not just complying with the law, but also building up your agency's reputation as a trustworthy and responsible entity. This, in turn, could lead to stronger relationships with your clients and stakeholders, fostering a sense of trust and loyalty. Ultimately, data protection is a crucial part of safeguarding your intellectual property and your agency's brand value.

Engaging with Intellectual Property Experts

To navigate the complex landscape of intellectual property law, it is recommended to seek professional legal advice. High profile law firms such as Gowling WLG and Herbert Smith Freehills have extensive experience in managing intellectual property rights. Lawyers from these firms, such as Senior Associate Zoe Pearman, are well-versed in offering strategic advice on intellectual property management.

Engaging with these experts will provide your agency with insights into the latest developments in IP law, help you understand the legal implications of your actions, and guide you in the event of any potential conflicts. They can also assist with the filing and management of trade marks, patents, and copyright, reducing your risk of unintentional infringement.

Moreover, these experts can provide advice on how to leverage your intellectual property to gain a competitive advantage. This includes exploring ways to monetise your IP, such as through licensing or franchising, and building a robust IP portfolio that can increase your agency's value.


To sum up, securing your intellectual property is a multifaceted process that involves understanding and complying with IP law, registering and managing trademarks, protecting copyrights, patenting inventions, implementing data protection measures, conducting team training, and seeking legal advice. While this might seem overwhelming, these steps are crucial in safeguarding the heart of your business: your unique creative output.

In the vibrant city of Leicester, where creativity and innovation thrive, securing your intellectual property rights can set your agency apart from the competition. Through proactive measures and continuous vigilance, your agency can safeguard its unique identity, promote creativity, and drive success in this competitive market. Remember, your intellectual property is not just a legal term, but the embodiment of your agency's creativity, innovation, and hard work.